“the same familiarity is established through personalizaed language, which plays a considerable role in advanced communication. It is ‘your’ congressman, ‘your’ highway, ‘your’ favorite drugstore, ‘your’ newspaper; it is brought ‘to you,’ it invites ‘you,’ etc. IN this manner, superimposed, standardized, and general things and functions are presented as ‘especially for you.’ It makes little difference whether or not the individuals believe it. Its success indicates that it promotes the self-identification of the individuals with the functions which they are the others perform.”
d. byrne- “imjustananimallookingforahome/sharethesamespaceforaminuteortwo”
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